Let the jokes ensue.
Via Chicago Business:
Covering the stadium with a corporate emblem whose defining feature is a downward-pointing red arrow felt to many fans like salt on the wounds of faltering attendance and an eight-year playoff drought. The Sox said at the time that the exact imagery that would adorn their publicly owned venue was a work in progress, though team officials did their best to deflect criticism and remind people that an arrow is, well, just an arrow, nothing more.[Guaranteed Rate CEO Victor] Ciardelli said the design was a joint effort between the company’s in-house creative team and the Sox, who suggested replacing the arrow with an image of home plate. “But I told the White Sox that it’s our company logo, and they were respectful of the decision” to keep the arrow after all, Ciardelli said.
Categorize this one as a bad look for the Sox. didn’t like the name change obviously, but it’s a business and you’ve got to get the money however and wherever you can. But allowing Guaranteed Rate to dictate whether or not there’s a gigantic downward facing arrow on your stadium? Kind of sums up the state of the franchise.